Running out of hooks that actually work? Start here.
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Your script score will appear here. Drop your content above and find out where you're bleeding viewers.
HOOK IDEAS BY NICHE
Finance hooks: 'You're losing $X a month and don't know it' / 'The one thing your bank doesn't want you to know' / 'I made $X in [timeframe] — here's the exact breakdown.'
Fitness hooks: 'I did X for 30 days — the result surprised me' / 'Stop doing this exercise — it's wasting your time' / 'You've been training wrong and nobody told you.'
Lifestyle hooks: 'I quit [common habit] for 30 days — here's what happened' / 'This one change saved me 2 hours every day' / 'Most people don't know you can do this.'
Education hooks: 'Nobody taught us this in school — but it changes everything' / '[X] things I wish I knew at 20' / 'The one skill that makes everything easier.'
The pattern across all winning hooks: a specific claim, a curiosity gap, or a direct challenge to a belief the viewer already holds. Generic statements get zero attention.
EXAMPLE FIX
BEFORE
Today I want to give you some Instagram growth tips that might help...
AFTER
I used this exact hook formula and went from 200 to 40,000 views on one reel.
This creates curiosity and improves retention instantly.