Instagram Reels · Script Writing

How to Write an Instagram Reels Script That Stops the
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Most creators wing it. The ones getting millions of views don't.

Your Script0 words
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Your script score will appear here. Drop your content above and find out where you're bleeding viewers.

THE ANATOMY OF A HIGH-PERFORMING SCRIPT
  • Hook (0–3s): Bold claim, open loop, or direct call-out — no intros, no greetings
  • Tension (3–10s): Tease the payoff but don't deliver it yet — keep them watching
  • Pattern interrupt (mid-script): A twist, pivot, or surprising admission to reset attention
  • Value delivery: Specific, actionable, and faster than expected
  • CTA: One clear ask — save, comment a word, or share — not 'like and subscribe'
EXAMPLE FIX
BEFORE
In today's video I'm going to walk you through how to meal prep for the week...
AFTER
You're wasting 4 hours every Sunday. Here's the 45-minute swap that changed everything.
This creates curiosity and improves retention instantly.