A script that's built right takes 10 minutes. Here's the structure.
Your Script0 words
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Your script score will appear here. Drop your content above and find out where you're bleeding viewers.
THE REEL SCRIPT STRUCTURE THAT WORKS
Line 1 — The Hook: Create tension or curiosity in one sentence. This is the only line that matters until it's right. Don't write line 2 until line 1 is impossible to scroll past.
Lines 2–3 — Deepen the tension: Don't resolve the hook yet. Add stakes, add context, add the cost of not watching. The viewer needs to feel the problem before they'll want the solution.
Body — Escalate through specifics: Every line should move the viewer closer to the payoff without arriving there yet. Use exact numbers, specific moments, named results. Vague scripts lose viewers.
Pattern interrupt: At roughly the halfway point, add one unexpected line — a twist, a contradiction, or a surprising admission. This resets attention for the second half.
Close and CTA: Resolve the tension opened in line 1. The viewer should feel the loop close. Your CTA (follow, save, comment) should feel like a natural next step, not a request bolted on.
EXAMPLE FIX
BEFORE
So today I'm going to walk you through how to grow your Instagram account step by step...
AFTER
Most creators waste their first line. Here's the structure that makes people watch to the end.
This creates curiosity and improves retention instantly.