You have 1.5 seconds to stop the scroll. This is how you do it.
Your Script0 words
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Your script score will appear here. Drop your content above and find out where you're bleeding viewers.
HOOK RULES THAT WORK
Start with tension, not context. Context tells viewers what's coming. Tension makes them feel like they'll miss something if they stop watching. Tension always wins.
Use specific numbers or bold claims in the first sentence. 'I saved money' is ignorable. 'I saved $400 in 3 months doing one thing differently' is not. Specificity is credibility.
The curiosity gap is your most powerful tool. Create a gap between what the viewer knows and what they want to know — then don't close it until the end.
Make the viewer feel seen in the first line. 'If you post consistently but get no views' speaks directly to a specific person. That person stops scrolling because you're talking to them.
Test your hook out loud. Read your first line aloud. If it doesn't sound urgent, interesting, or surprising when spoken, it won't work on screen.
EXAMPLE FIX
BEFORE
So today I want to share some tips about Instagram growth...
AFTER
Nobody tells beginners this — and it's why most reels never get past 500 views.
This creates curiosity and improves retention instantly.