Content Creation · Hook Writing

How to Write a Viral Hook for Any Short Form
Video

Every viral video you've ever watched had one thing in common in the first 2 seconds.

Your Script0 words

Your script score will appear here. Drop your content above and find out where you're bleeding viewers.

THE VIRAL HOOK FRAMEWORK

Create a curiosity gap — tease the answer without giving it. The brain craves closure.
Use a specific number — '11 days' is more believable and compelling than 'fast results'
Trigger an emotion in the first word — fear, surprise, or relatability all work
Make a bold or contrarian claim — agree with conventional wisdom and you'll be scrolled past
Address the viewer directly — 'you' is the most powerful word in a hook

EXAMPLE FIX

BEFORE

So I've been doing a lot of research on this topic and there are some things I think are really valuable to share...

AFTER

The first sentence of your script is costing you 80% of your views. Here's how to fix it in 60 seconds.

This creates curiosity and improves retention instantly.